MNRL = Mineral.
Every mineral starts small and forms under pressure. My first business started in a dorm room, every company since was built from the ground up and self-funded until proven worthy of outside capital.
We run each business from an operator’s seat, which gives us a granular, firsthand understanding of every industry we’re in.
Chris is a self-driven entrepreneur who has navigated multiple stages of the value chain across a wide range of industries, with a relentless focus on building and scaling businesses.
His entrepreneurial journey began in 2009, when he launched an e-commerce business reselling dietary supplements through multiple online channels — including a website built from his dorm room. To fund this venture, Chris restored early Ford Broncos and Jeep CJ7s, often driving cross-country to uncover barn finds, refurbishing them, and reinvesting every dollar back into his supplement manufacturing and e-commerce business.
After several years of balancing both ventures, he stabilized the supplement business and phased out vehicle restoration, setting the foundation for long-term growth. In 2011, Chris leveraged his wholesale buying power to launch Nutrakey, a dietary supplement brand that remains in the market today.
In 2019, he pivoted into contract manufacturing, transforming brand-side expertise and deep industry relationships into value-added manufacturing solutions for others.
Today, as CEO of MacroCap Labs, Chris oversees a company that has grown to four facilities in Central Florida, employs over 280 team members, and is on track to produce more than 250 million units in 2026.
Every holding sits on a different link of the same value chain: Make it. House it. Fuel it. Move it.
Turnkey contract manufacturing for dietary supplement brands: formulation, flavoring, production and packaging. Four facilities, 280+ team members and on track for 250M+ units in 2026.
macrocaplabs.com ↗
A privately held commercial real estate firm focused on light industrial buildings. It acquires within set parameters, then stabilizes and leases quickly to insulate risk from economic headwinds.
An asset-based carrier with its own trailer pool, run end to end on MNRL One TMS. One team handles capacity, visibility and execution from tender to delivery.
A freight brokerage with adjacent carrier access. Operator knowledge drives rapid managed-freight growth, all run on MNRL One TMS, our custom internal transportation management system.
mnrlone.com ↗
Plastic blow molding for bottles and containers. Bringing packaging in-house tightens the supply chain from raw resin to finished product.
52 active heavy and light construction equipment pieces, from excavators to scissor lifts, deployed across the U.S. in a high-utilization rental pool. Built around asset optimization, utilization and predictable cash flow.
Chris's weekly vlog: an unfiltered inside look at building and scaling real businesses from the ground up, from 5 AM plant walks to the hard calls.
Watch on YouTube ↗Launches an e-commerce supplement resale business on a website built in his dorm room, funded by restoring early Ford Broncos and Jeep CJ7s found in barns across the country. Every dollar goes back in.
Launches the Nutrakey supplement brand, still in market today.
Pivots into contract manufacturing, the move that became MacroCap Labs.
Four facilities, 280+ team members, with MNRL Ventures holding the logistics, freight, plastics, real estate and equipment businesses around it.
For partnerships, acquisitions and investment opportunities, send a note and the team will follow up.